Formally trained in Adelaide, during the mid ’80s, in the art of Visual Merchandising (VM), Typography, Graphics, Exhibition Design and Colour Theory, my modus operandi is still a combination of practical skills and visual conception.

Before computers dominated the creative industry, I worked as a window dresser for Sportsgirl and Katies then as a fashion and interior design visual merchandiser for Myer in Rundle Mall and Pacific Fair.

Moving back home to Perth from the Gold Coast in 1992. I completed two year’s extensive study in the digital application of graphic design and electronic publishing at TAFE’s art and design college in Subiaco and established gDesign in 1997 as part of a class assignment.

For me design isn’t a job… it’s a lifestyle.

Based in Subiaco, I enjoy the spontaneity of being a freelance graphic designer and love where my job takes me. With my MacBookPro balancing on my suitcase, I’ve sent press ads from Singapore’s cruise ship passenger terminal, had chickens peck at my nail polished toes while I finish off artwork in a Balinese printshop and had the honour of working on a diversity project for Walt Disney in Orlando Florida.

The people I meet and experiences I have along the way help make me a more flexible and well-rounded designer. A typical week can be anything from creating logos, laying out magazines, designing websites and posting social media content to being the freelance designer you rely on to help out when your studio is swamped and the work is piling up.

Let’s catch up for coffee and chat about your next design project!